No trendy blockbuster is full with its very own popcorn bucket. It’s a development that’s been occurring for a couple of years however rose to viral ranges when Dune: Part Two released one that, properly, regarded like a intercourse toy. Since then, the popcorn bucket wars have taken theatergoers on all types of adventures and now the most recent one, for Ridley Scott’s Gladiator II, is including an entire new ingredient.
Coming solely to Cinemark theaters, the Gladiator II popcorn bucket isn’t only a popcorn bucket formed just like the Roman Colosseum on the heart of the franchise. It additionally has an AR ingredient that lets you watch an precise battle occur contained in the Colosseum itself… simply hopefully not if you are nonetheless within the theater.
You possibly can watch slightly instance beneath from the Gladiator II social media account.
End the popcorn, scan the code, and let the video games start. Expertise your personal augmented actuality gladiator battle with the #GladiatorII Popcorn AR-ENA Bucket. Get yours at @Cinemark opening weekend and get tickets as we speak. pic.twitter.com/qINBIfJhg2
— Gladiator Film (@GladiatorMovie) October 22, 2024
So the thought right here is you order the Gladiator II popcorn bucket, end the popcorn, then after the film scan the AR code and watch the battle. Which, we’ve got to confess, will not be a foul thought. It does promote telephone use with one thing you’ll be able to solely purchase via a movie show, which isn’t nice, however the thought of extending the story out of the theater is an effective one. Plus, by way of precise popcorn receptacles, the Colosseum is likely one of the better-shaped buckets but. Plus it’s decidedly asexual, which we will’t say about every popcorn bucket released this year.
Total although, what the 2024 popcorn bucket wars—with such movies as Dune: Half Two and Deadpool & Wolverine, but in addition Ghostbusters: Frozen Empire, Terrifier 3, Beetlejuice Beetlejuice, and others—have accomplished is given individuals one more reason to go to the flicks. Not solely do you get greater screeners and higher sound, however now you may get collectibles too and that’s a wise add.
One factor that may stand out within the case of Gladiator II although is the subject material. All the opposite movies talked about beneath have been sci-fi, fantasy, and blockbuster fare. Gladiator II actually has blockbuster potential but it surely’s rather more of an awards-bait drama than anything. Will audiences who present as much as see Gladiator II care about this popcorn bucket and even its AR evolution? Will they even know what AR is? It simply looks as if an odd pairing of forward-thinking with a protected sequel.
The Gladiator II popcorn bucket shall be accessible quickly. Preserve an eye fixed on Cinemark’s social media. Gladiator II is in theaters on November 22.
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