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Instagram lastly fixing an issue I have been complaining about for years

Key Takeaways

  • Instagram is lastly fixing how your feed refreshes so you do not lose a put up you are taking a look at.
  • The characteristic known as “rug pull” deliberately refreshes your feed with new content material, changing what you had been taking a look at.
  • Instagram will now load new content material beneath, so you do not lose what you had been taking a look at, in keeping with Instagram head Adam Mosseri.



Have you ever ever learn one thing on Instagram, needed to shut the app for no matter motive, after which reopened it solely on your feed to refresh and lose the content material you had been taking a look at? This has been an age-old challenge on Instagram, and it has been driving me loopy for years. However, it seems Instagram is lastly going to repair it.

In keeping with Instagram head Adam Mosseri, Instagram is addressing the problem of shedding content material in your feed while you open the app. He addressed the change in an Instagram story put up that has since been posted to Threads by consumer _blunderchief (through TechRadar).


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Instagram did this deliberately, till now

Instagram head Adam Mosseri stated the characteristic was “very annoying”

Instagram app on phone on colored background

What Instagram fastened was internally known as “rug pull” by the corporate. Basically, what would occur is while you open up Instagram and begin studying a put up, your feed seconds later would routinely refresh with new content material, and you’ll lose what you had been studying. I’ve had this occur to me numerous instances, and I am positive it is annoyed a number of the different a whole bunch of thousands and thousands of customers that browse Instagram each day.

Instagram head Adam Mosseri stated rug pull was carried out deliberately, in order that whereas Instagram was loading content material it will nonetheless present you one thing. Mosseri stated the characteristic was good for engagement functions, however was “actually annoying,” so the corporate determined to cease doing it to boost the consumer expertise.


What Instagram now does as an alternative is load new content material beneath the content material you are already taking a look at, reasonably than simply changing it prefer it beforehand did. It is a big high quality of life change for Instagram, and can make it far simpler to view content material. You’ll not have to fret about shedding one thing you had been viewing in case you needed to put your telephone down for a couple of minutes.

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How to make your Instagram account private

Management who can see your posts by limiting the entry of your Instagram account to these you select.


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